H&M Launches Sustainable Party Season Collection Loved By Gigi Hadid

When you hear ‘sustainable fashion’ do you think of plain t-shirts in neutral colours? You probably don’t think ‘party wear’, and we doubt you think ‘high street’. H&M is here to challenge that, however, with an epic new party season Christmas collection bursting with joyful shapes, bright colours and statement prints – all designed using innovative fabrics and ground-breaking materials with circularity at the forefront. 

This ‘Circular Design Story’ is the latest in H&M’s impressive new ‘Innovation Series’, which sees the brand launch a series of collections dedicated to promoting the use of new, more sustainable materials, technologies and production processes.

Proving that sustainable fashion can be entirely the opposite of its ‘pared back’, often aesthetically repetitive reputation, this new collection excels in both style AND substance. And it’s not gone unnoticed by some major names in fashion, who’ve managed to get their hands on a selection of looks before they even go on sale.

Sharing videos to Instagram, models of the moment Gigi Hadid and Kaia Gerber shared their love of getting ready for a night out as they tried on pieces from the upcoming collection.

Gigi Hadid / Instagram

“I was proud to work with H&M on a collection that is so committed to circularity and positive change, while also embracing style, bold colour, great fit”, said Ib Kamara, Stylist and Creative Advisor, who worked on the collection with the H&M team. 

“It’s a really multifaceted, rich collection, and it captures a special feeling for me; the excitement and anticipation of getting ready, of choosing a look and making oneself into a star.”

Kaia Gerber / Instagram

With conscious materials taking centre stage, there are a number of new fabrics which were crucial to the production of this collection. These include:

  • REPREVE® Our Oceans®, fibres sourced from bottles collected from shorelines and coastal areas.
  • Resortecs®, a dissolvable sewing thread for attaching sequins and beads. It allows garments to easily be taken apart and recycled at the end of their life.
  • Vegea™, an innovative vegan material partly made from grape skins, stalks and seeds discarded during wine making and turned into a beautiful alternative to leather.
  • Cycora® by Ambercycle, a fabric that makes use of old garments and end-of-life textile waste.

This is why you need to pay attention to sustainable fashion (and the brands you need to know about)

“Fashion has the power to transform, to enliven, to empower,” noted Ella Soccorsi, Concept Designer at H&M. 

“This collection is a tribute to this, and to the special excitement that comes when you’re getting ready to go out, just before the party, styling yourself, ready to head into the night with friends, full of joy and enthusiasm.”

Proving the collections major fashion credentials, a number of H&M’s celebrity fans wore a selection of the pieces to the 2021 Fashion Awards at the Royal Albert Hall on Monday night…

Hailee Steinfeld

Hailee Steinfeld wearing the embellished catsuit, crafted by 95% recycled polyester.

Gareth Cattermole/BFC

Jay Jay Bol

Jay Jay Bol wearing the bright pink gown, crafted from 100% recycled polyester.

Zara Larsson

Zara Larsson wearing the sharp white tailoring, cut out blazer, vest and trousers made from 67% Eastman Naia™ Renew Acetate and 33% organic silk.


Kehlani wearing the polka dot tulle gown, crafted from 100% recycled polyester from textile waste.


Bimini wearing the pink frilled dress, made from REPREVE® Our Ocean®.

Gareth Cattermole/BFC

Moses Sumney

Moses Sumney wearing the elongated, embellished blazer, made from 50% recycled wool and 50% recycled polyester, the knit turtleneck made of recycled polyester and the black trousers made from RWS wool and recycled polyester.

Thomas Doherty

Thomas Doherty wearing black trousers, exclusively designed for the Fashion Awards, made from 67% Eastman Naia™ Renew Acetate and 33% organic silk, the blue 100% organic cotton shirt and the dotted scarf made from Eastman Naia™ Renew cellulosic acetate.

Precious Lee

Precious Lee wearing he 95% recycled polyester hot pants and matching adjustable bralette with the trench coat made from Vegea™.

Scroll down to take a look at the full womenswear collection and set those alarms for launch day – December 9th – to come back and shop. It’s sure to be a quick sell-out…

For more from Glamour UK’s Fashion Editor Charlie Teather, follow her on Instagram @charlieteather.

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